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Studio Baggio

ABOUT

Studio Baggio

Founded and led by Jayme Baggio.

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What we do

Our mission is to build practical AI systems that help businesses make their expertise visible, their output more valuable, understand their market, capture demand, and generate real ROI.

Studio Baggio partners exclusively with companies and individuals who are the best at what they do, using AI to supercharge and expand what they're already great at. That principle shapes both who we work with and what we build.

Two routes in:

Products in market.

Live AI systems built alongside deep specialists in their field to capitalise on their own authority and expertise — Calm Authority, Business Tracker, Last30Days, Fire Source. Each is available standalone to the wider market and can be embedded into broader commercial implementation plans.

Advisory and build.

A small number of paid engagements for firms ready to apply AI to specific commercial questions: where it creates value, unlocks additional revenue, makes expertise more visible, accelerates growth, and how to make it part of how the business wins in market. Not tool recommendations. Not AI training. Not generic automation. The commercial architecture that turns expertise into outcomes.

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Who's behind it

Jayme Baggio — founder.

Jayme Baggio is a British media executive, strategy consultant and applied AI specialist whose career has covered commercial content strategy, branded entertainment, and AI-driven workflow systems. She is best known for her extensive tenure at Channel 4 and her work bridging media creation with artificial intelligence frameworks. Jayme has over a decade's experience across media, brand-building, and practical AI, working with some of the UK's most established brands such as BBC Studios, ITV, Google, Coca-Cola, M&S and HSBC.

Built Calm Authority — a LinkedIn thought leadership writing system for UK financial advisers — alongside founding adviser Harry Sims, Chartered Financial Planner. The app has been featured in Financial Times, Money Marketing and Professional Adviser. Her work with firms in the financial services sector revealed a wider commercial gap: most firms know AI matters, but few are using it to drive real ROI by making their expertise visible, delivering more value to clients, and growing the business.

Press & Founder Availability

Jayme regularly presents frameworks to high-level advisory boards, including a notable AI Operating System workflow built for the Unstereotype Alliance UK in partnership with UN Women, emphasising how enterprises can scale operations ethically while preserving human taste and judgment.

Jayme Baggio · Founder Applied AI Strategy Specialist

Available for comment on AI systems strategy, AI in the workplace, AI in media & content, the broader AI & expertise economy, and the LinkedIn behaviour of UK financial advisers.