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Studio Baggio research

The Studio Baggio AI Discovery Study

Reproducible evidence on how expert-led firms appear in grounded AI search answers.

The study reports semantically verified candidate shortlists by question and scenario. It does not score adviser quality, suitability or total UK market visibility.

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Latest edition

  1. UK Financial Advice Firms in AI Search 2026

    A 50-question investigation found that AI used a narrow source ecosystem while much of the established UK advice market remained invisible.

    Research date
    31 July 2026
    Cohort
    150-firm UK financial-advice market panel
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