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Research coverage · 13 August 2026
Hereward Mills
FT Adviser reports on Studio Baggio's research, which found 93 of the UK's top 150 financial advice firms were not visible in AI searches, with a handful of sources supplying the information AI used to explain decisions and build firm shortlists.
“AI is shaping which advisers enter a prospective client's consideration set before that person ever reaches a firm's website.”
Research coverage · 11 August 2026
Sophia Panayi
Professional Adviser reports on Studio Baggio's study of 450 AI-generated answers, which found that 93 of the UK's top 150 advice firms were neither named nor cited.
“They weren't ranked lower, they just weren't named or cited at all.”
At the Helm · 22 June 2026
Amanda Newman Smith
Money Marketing profiles Jayme's approach to using AI to generate revenue, strengthen business models and create commercial advantage.
Making expertise visible and using AI to generate more revenue for the business.
Coverage of Calm Authority and the opportunity for financial advisers to turn expertise into a consistent public presence.
Read coverageA profile of Calm Authority and its approach to helping advisers communicate with consistency and credibility.
Read coverageMEDIA ENQUIRIES
Topics include AI strategy and implementation, AI in the workplace, AI in media and content, AI search, and the commercial use of specialist expertise.
jayme@studiobaggio.ai