01Commercial IntelligenceFirecrawl just gave any business access to 96% of the web:If you haven’t heard of Firecrawl yet, put it on your radar.
02AI AdoptionAI adoption is high. Value is patchy.AI at work in 2025. Lots of adoption. Not much effectiveness.
03AI SkillsA skill is an app without a user interfaceBy the end of this issue, you will understand what a skill is, why it matters, and why the businesses using skills well will move faster than those that are not.
04Owned MediaReuters Institute’s Trends & Predictions 2026: What businesses should do next.The Reuters Institute's Trends & Predictions Report is an annual survey-led read on where media leaders think the industry is heading. This year's message: Search is sending less traffic, platforms are keeping more users inside their own interfaces, and media businesses need to build stronger direct relationships with audiences.
05AI AdoptionChatGPT for Business Owners — If You Only Do 6 Things...1. Build a Role "Master Prompt" so ChatGPT understands your business. Most people get generic answers because ChatGPT doesn't know who they are. Get it to interview you (role, goals, audience, offers, constraints), then save that as your reusable "master context doc" you can add as a reference file in every project.
06AI AdoptionIf your work happens on a screen, assume the shape of it is going to changeI don't get asked about AI much, which still surprises me....
07AI SearchBrands Lean into GEO For VisibilityBrands like LinkedIn, Mars & Arla are adopting strategies to stay visible in AI answer engines - ChatGPT & Google AI Overviews. Generative Engine Optimisation (GEO) or simply AI SEO - is becoming critical for brand discoverability. Agencies are responding too - Ogilvy ANZ just launched 'Generative Impact' with Semrush, a service combining earned media and AI-optimised content to counter falling traffic from traditional search.
08AI AdoptionBuilding AI Operating Systems in 2026Most of us have spent the year treating AI like an intellectual exercise. We’ve heard from regulators, platforms, policy bodies & ethics committees. We’ve seen multiple drafts of copyright and IP guidelines. When things are moving this fast, it’s understandable that many of us prefer to wait for somebody else to tell us what the rules are.
09Owned MediaAI Creative Summit 20258x Signals that Stood Out & What They Mean For Creative Decision-Makers.
10Owned MediaThe State of Play: AI Disruption in Media & AdvertisingThe 5x Key Takeouts from Futureweek AIMM 2025
11AI Adoption2026 PredictionsAI led firms win: Companies that redesign processes around what AI can do- with humans focused on oversight and creativity, massively outperform those that bolt AI onto old workflows. The gap between those who led early and those who dithered widens.
12AI SkillsTools of the Year 2025ChatGPT: The anchor behind everything. I use it as a tutor & thinking partner for pretty much everything. Use it for: Strategy, mapping process, learning new skills, building in real time, structuring content & weekly non negotiables.